Flame Resistant Clothes

There is a wide range of flame resistant fabrics to choose from when making your choice of a flame resistant material. When trying to decide which fabric to buy, there are a lot of factors to consider. It is important to get the right fabric for the job at hand. If the job involves working around flammable materials, buying a firefighting ensemble does not make much sense. The thickness of the material will hinder movement and cause the wearer to become uncomfortable. On the other hand, someone dealing with an open flame on a regular basis will need much more protection than a set of non treated cotton coveralls will provide. Choosing the perfect balance of protection and comfort is the key.

One of the more popular flame resistant fabrics is Nomex. Many people know the Nomex name due to its association with the oil and petroleum, military and auto racing. However, Nomex comes in a variety of thicknesses and textures and is applicable to a wide variety of jobs. The Nomex Industrial line comes in three variations, Nomex IIIA, Nomex AP and Nomex Limitedwear. Nomex AP provides protection from burns that are commonly received as a result of electrical arc fires. It meets Hazard / Risk Category 2 arc protection standards. Nomex Limitedwear provides protection from flash fires and, while it is washable, it is only designed to be worn for limited periods. The Nomex IIIA fabric is the most popular as is has a static dissipative and is available in both a 4.5 oz and a 6.0 oz weight fabric.

Another popular choice is Excel flame resistant cotton and Comfortouch garments. The cotton garments are made of a 100% cotton fabric treated with a phosphonium salt precondensate that has been polymerized with gaseous ammonia or a heat-cured dialkylphosphonamide to provide protection from flame. The Comfortouch garments are made of a blend of 88% cotton and 12% nylon that has received the same treatments as the 100% cotton fabrics. The treatment has little effect on the fabric's texture, breathability, or movement. The cotton fibers are resistant to alkalis and a majority of solvents, but acids can damage the cotton fibers. The nylon fibers allow the Comfortouch fabric to be more resistant to abrasion and will provide a slightly longer garment life.

Other manufacturers offer garments made of identical cotton and cotton / nylon blend fabrics. And although the fabrics have different names, they have received something the same treatment as mentioned above. The blended fabric put out by Indura is known as Indura Ultra Soft and the Banox blend goes by the name Banwear. The available styles of garments vary between the manufacturers, but the fabrics used are very similar.

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Define Your Essence

Before you can define your Brand Essence, you must first understand what we're calling a Brand Essence.

Your Brand Essence is a simple sentence that sums up everything that your organization is all about. It captures your brand experience. It defines your raison d'etre. And every aspect of your organization – specifically your marketing – must exude your Brand Essence.

In its simplest form, your Brand Essence can be defined by filling in these blanks.
______________ is all about _____________.

The first blank is simply simple to fill in. It's simply the name of your brand. Depending on your organization, it's either the name of your organization or the name of the product or service you're marketing.

For a professional service organization, the first blank is filled in with the name of the company.
42Fish is all about _________________.
Jones, Smith & Washington are all about ____________________.

For consumer products, the first blank normally is filled in with the name of the product.
Dr. Pepper is all about _______________.
Speed ​​Stick is all about ________________.
(In cases such as these, the consumers do not care what company manufactures or sells the product.) The consumer cares about only the product.)

For some organizations, deciding whether the brand in question is the product or company can be a difficult process. In some cases, you will need to define the essence of both the company and the product, and then you must make sure that everyone implied clearly understands when the corporate Brand Essence is your guiding factor (primarily in how you conduct business as a company) and when the product Brand Essence must take priority (for example, when you're marketing a product that you sell).

The second blank is the relatively tricky part. It would be pretty easy to fill it in with some half-thought-out answer like a categorical definition of what you sell, but that would not do anyone any good.

For example, we could say that 42Fish is all about marketing, advertising, and design.
However, that's either helpful or stimulating.

To be a truly effective Brand Essence statement, your sentence must be experiential, emotional, evocative, esoteric, and exclusive.

Experiential

Your Brand Essence must capture the tangible and intuitive experience that a member of your target audience will have when working with you or using your product. Is it fun? Educational? Well organized? Extremely personalized? Quick? In-depth? Consultative? Confidence building? Heart warming? Your experience may be all, some, or none of these specific examples. You simply need to decide what the experience is – or what you want it to be – and then make sure that your Brand Essence captures it.

Emotional

Although many of us will claim that we make all of our decisions based on logic, research, and past experience, emotion plays a huge role in every decision we make. Whether we're buying socks, shopping for a new camera or computer, selecting a raw material supplier, choosing how much to donate to a charity, or even deciding how to vote on election day, our decisions are always affected – at least in part – by our emotions. Your Brand Essence can be an important aspect of building an emotional connection with your audience members that will lead to long-term customers.

Evocative

Your Brand Essence should make the members of your target audience think a little. When people see or hear anything associated with your brand, you want them to think about good times, past or future successes, refreshment, picturesque sunsets, last-second victories, being the hero, the unwavering affection of a loyal dog, homemade chocolate chip cookies, a sense of accomplishment, or some other memory or image that creates a positive links between your brand with your customers' mindset, self-image, or world view.

Esoteric

If your Brand Essence is too straightforward, it will not mean anything, and it'll probably need to change as technology and the market place evolve. To be both effective and timeless, your Brand Essence should be less than obvious, not tied to a specific attribute, hard to put your finger on, and something that makes your audience members feel somewhat elite in "getting it." By making your Brand Promise intangible, you add to the je ne sais quoi of your brand, elevating it above the brands of your competitors and helping you move beyond a direct comparison of price, features, or benefits.

Exclusive

By exclusive, we're not talking about a specific product feature or benefit that none of your competitors can provide – and which will probably change over time. We're talking about something that no one else stands for, something that no one else is talking about, something that is specifically woven into the fabric of your organization, product, or service. Your Brand Essence must deliver a message, that once you've stated it, no other organization can say anything even similar without coming across like a copycat.

And one last thing to keep in mind: Your Brand Essence is an internal statement. Do not worry about what it will sound like to your audience; in most cases, they will never hear it. The purpose of a Brand Essence is to have a simple statement that you can use to judge every decision you make – from the headline and photo of an advertisement, to your employee dress code or the message on your voicemail system. Everything you do and say must exude your Brand Essence.

What do you think?

Please share any comments or thoughts you have about this article
or a related topic by emailing [email protected] .

We'll post reader feedback at http://www.42Thoughts.com .

Role of a Web Development Company in Shaping the Future of Your Business

Every business exists to achieve some goals and realize their objectives. For some, physical presence does the trick while for others, online remains the best place to find prospects. We know the web is growing at a rapid rate and in such a scenario, no enterprise can ignore the digital world and its amazing benefits. However, it takes a quality website to take the business online and put it in the league of industry leaders. The website has to be designed and developed keeping in mind the changing tastes and preferences of users of modern age.

Further, the website will be a link between your business and its prospects as it conveys information and draws attention. Its sole purpose is to help promote products, services and ethos of the business to a bigger and wider market. More importantly, the website your business plans to get created has to be made to cater to the users by enriching, informing and enlightening them at every stage of the way. Quite clearly, the task at hand is not easy particularly when you aim to leverage the ever-growing potential of the web and shape the future of the business.

You will certainly need to find an experienced and skilled company with a proven track record of creating web-enabled solutions such as apps, websites and portals etc. The company has to be familiar with the latest trends and techniques of the web world and have the resources to utilize the acquired knowledge in a true sense. Similarly, it must know about the features and functionalities needed in a website to perform well over the internet. So, it makes sense for you to first search, then analyse the options at hand before choosing the right company for your web project.

In addition, the website in question should be user and search engine-friendly so that accessing information from it remains smooth and easy for users. What’s more, it has to come fitted with simple navigation options and buttons to let visitors reach from one point to another in a hassle-free manner. There must be technical finesse in the site but not at the cost of creating confusion for visitors. Responsive design should be used so that the resultant website can perform consistently across devices and operating systems. The design should be in sync with the changing norms of the web market while mobile-friendliness has to be kept in mind.

More so, high-quality business websites are known to convey information and ideas in an easy manner, so yours one must consider this aspect as well to catch the attention of more prospects on the web. Similarly, the website has to be designed as per SEO standards so that superior visibility remains a matter of fact. In fact, compatibility with web browsers can’t be ignored else the reach and impact of the website might at best be limited. Proper web optimization is something no website can ignore and you should also keep this is mind to gain great results on the visibility front.

In overall, it’s a good decision to take your business online and reap benefits that are multiplying by the minute. For that to happen, you must avail the services and expertise of a top web development company and realize the true potential of the business. You should know the role played by a skilled company in regard to your website’s performance in the digital world, so the hiring must be correct. Only then can you expect the site to reach to more users, take the business essence forward in a desired manner and bring home advantages galore.

Antique Jewelry- Reasons to Purchase This Unique Type of Jewelry

There are many different types of jewelry pieces available to accessory lovers these days. For those who wish to dress up a daytime outfit, casual jewelry might be the way to go. On the other hand, individuals who are going out for a fancy night on the town may wish to wear something with a little bit more flair and extravagance. Antique jewelry is one category of accessory which has a fan base all its own. Some jewelry connoisseurs find that antique jewelry holds the most attraction for them for a number of reasons.

Wonderful Historical Aspects to the Piece

Antique jewelry is desired in part for its wonderful historical past. This type of accessory has been passed down from generation to generation in many cases and would have a world to tell if it was able to put its past into words. Not only do some antique jewelry lovers want to wear the piece of history on their person but they also enjoy researching its origin and finding out more about its historical background.

Style of the Piece Suits the Individual

Others who purchase this type of item often like to do so for the sheer reason that it suits their individual style. Some people have an antique flair about them as they wish to dress and accessorize in a style concomitant with the past. Whether it be an antique pin or century-old necklace, the antique item might go perfectly with the attire which the individual chooses to wear on a daily basis. Finding a jewelry item which coincides with one's overall appearance is another reason why antique jewelry is bought after.

Beautiful Craftsmanship of Antique Jewelry

It is often said that they simply do not make things these days in the same durable, excellent fashion as they did in the past decades and centuries. This applies to many different things yet can be said to apply to antique jewelry as well. The way in which these types of pieces were crafted not only presents a beautiful finished product but it is often one which will stand the test of time.

Antique Jewelry as an Investment

Antique jewelry is also purchased by some as a type of investment. Since many pieces of this type of jewelry tend to appreciate in value as the years progress, some may buy antique jewelry not to wear but to display or resell at a later time. Investing in the historical value of antique jewelry may be a wise decision for certain people to make. Even if the jewelry is not going to be worn, it is still going to be appreciated one way or another. Investment purposes are another cited reason why jewelry shoppers buy this type of item.