Concierge Medicine’s Best Kept Secret, the Price

If there’s one thing we’ve learned in the past several years about concierge medicine through observing this emerging health care market, it’s that people really don’t understand that it’s not about price. We think of these pioneering doctors who carry around a medical bag with a stethoscope inside and who come to the aid of our family and our bedside as visionary physicians who want to normalize their practices and get back to practicing medicine as it was before 1960.

According to data analyzed from nearly 1,000 currently operating concierge practices in the U.S. between 2011 and 2013, we’ve determined the national average annual fee for concierge medical services is between $1,400-$1,700 per patient per year. Large networks of concierge medicine and direct primary care doctors have claimed a significant portion of the concierge doctor market share and thus help to keep prices from inflating too high in major metropolitan markets.I have found that some independent concierge doctors, those not affiliated with the larger franchise consulting companies, who are not part of a large group may charge higher rates, $2,500 and up.

If more people are exposed to the cost value of concierge medical care, it will make a big difference in what they spend. A recent story ina widely popular national newspaper supports this belief. The paper reports that the State of Indiana has a high-deductible plan and another that’s a traditional HMO. People in the high-deductible plan spend thousands less than those in the HMO.

‘The average expense in 2009 for patients in one of these [high-deductible] plans was $6,393,’ the paper writes, ‘compared with $8,570 for patients enrolled in a more traditional health maintenance organization plan.’

It’s also a fact that nearly 60% of concierge medical programs across the U.S. cost an individual less than $135 per month. Some programs cost as little as $10 per month for children. Patients typically receive unlimited access to the doctor at their home, work or the doctor’s office along with unlimited technology visits, such as cell phone, web cam, email and texting. Furthermore, many concierge and direct primary care doctors offer access to wholesale pricing on prescriptions, lab tests, imaging services and medical supplies for pennies on the dollar.

Average Combined Annual Household Income of a Concierge Medicine or Direct Primary Care Patient Is:

  • 34% – earn less than $100,000 each year
  • 39% – earn between $100k-200k per year
  • 14% – earn between $200k-$300k per year
  • 5% – earn between $300k-$400k per year
  • 3% – earn between $400k-$500k per year
  • 2% – earn between $500k-$600k per year
  • 1% – earn between $600k-$700k per year
  • 2% – earn between $700k and above per year

In 2010, I submitted this data to a prominent financial publication and told them that ‘Utilizing a blended rate based upon national averages for current fees charged for concierge medical care, an estimated 9,285,714,286 people could be provided concierge medical care with the 13 trillion dollar debt. Carrying this out 928,571,429 people could be provided this care for 10 years. These figures are based upon information obtained through average pricing surveys conducted from 2009-2010.’

Here’s the upshot: When you combine high-deductible health plan policies with a concierge medical program, you empower people and families to make better decisions about their health care, they in turn receive more comprehensive medical care and then the savings happen and stronger relationships occur between the physician and their patients. One concierge physician said it best when she said that her patients can say ‘I no longer have a doctor who needs to look at my chart to know my name.’

Why Businesses Require Colocation Services

Businesses in today's tech world are looking for the advantages that technology can deliver. With different hosting options for servers and various software out there, it can be hard to shift through the muck to determine what's really good for business. While it is true that each business has its own unique needs, there are some determining factors that all opportunities have in common.

This is where Toronto colocation services come in.

The term "colocation" can essentially be broken down to mean "located at the same place." This transfers to your business needs in that Toronto colocation reflecting to the location of various servers at the same place in the Greater Toronto Area.

If your business is looking to outsource its hosting needs, colocation is a great place to start. This is a beneficial way to ensure that you protect vital data without breaking the bank. By setting your business's most important data off-site and interconnecting to a host of telecommunications and technological applications, you can ensure that the benefits without much effort.

With organizations storing their critical equipment in a data center off-site, Toronto colocation becomes especially popular to companies in the area. The time and cost savings are incredible, for starters, but peace of mind is the real difference maker. Companies that use colocation services often report a greater amount of time to concentrate on the daily business operations.

By using a shared data infrastructure in a colocation facility, customers can enjoy the 24/7 security protection provided by the company and generate the benefits without the expensive overhead.

Toronto colocation ensures that your websites and your resources are always available. This is backed by reliable service options that you can customize when you enter a service agreement. Your downtime is minimized because the system is monitored by trained professionals, skipping the complicated job of ensuring the secure operations of the system yourself.

Typical users of Toronto colocation services include web commerce companies, enterprises and telecommunications companies. Each of these sections of businesses obviously have their own specific reasons for going to colocation services, but the benefits are clear. Because customers can reduce traffic back-haul costs and ensure that their internal networks are up and running free of crowding, colocation becomes a very attractive option indeed.

Perhaps the greatest benefit of Toronto colocation services is that of freedom. Companies that outsource their IT needs in a colocation facility can enjoy the added liberty of focusing in on their main orders of day-to-day business without worrying about pesky details. With the technical elements in the hands of qualified professionals, companies are free to concentrate on what matters most in business operations.

Toronto colocation services offer a plethora of benefits, to be sure, but they are not for everyone. To determine which type of hosting services are best for your company, it's best to call your local facility and line up what it is you need. From there, you can begin to use the advantages of modern technology to improve your business and increase your day-to-day revenue while diminishing costs.

Flame Resistant Clothes

There is a wide range of flame resistant fabrics to choose from when making your choice of a flame resistant material. When trying to decide which fabric to buy, there are a lot of factors to consider. It is important to get the right fabric for the job at hand. If the job involves working around flammable materials, buying a firefighting ensemble does not make much sense. The thickness of the material will hinder movement and cause the wearer to become uncomfortable. On the other hand, someone dealing with an open flame on a regular basis will need much more protection than a set of non treated cotton coveralls will provide. Choosing the perfect balance of protection and comfort is the key.

One of the more popular flame resistant fabrics is Nomex. Many people know the Nomex name due to its association with the oil and petroleum, military and auto racing. However, Nomex comes in a variety of thicknesses and textures and is applicable to a wide variety of jobs. The Nomex Industrial line comes in three variations, Nomex IIIA, Nomex AP and Nomex Limitedwear. Nomex AP provides protection from burns that are commonly received as a result of electrical arc fires. It meets Hazard / Risk Category 2 arc protection standards. Nomex Limitedwear provides protection from flash fires and, while it is washable, it is only designed to be worn for limited periods. The Nomex IIIA fabric is the most popular as is has a static dissipative and is available in both a 4.5 oz and a 6.0 oz weight fabric.

Another popular choice is Excel flame resistant cotton and Comfortouch garments. The cotton garments are made of a 100% cotton fabric treated with a phosphonium salt precondensate that has been polymerized with gaseous ammonia or a heat-cured dialkylphosphonamide to provide protection from flame. The Comfortouch garments are made of a blend of 88% cotton and 12% nylon that has received the same treatments as the 100% cotton fabrics. The treatment has little effect on the fabric's texture, breathability, or movement. The cotton fibers are resistant to alkalis and a majority of solvents, but acids can damage the cotton fibers. The nylon fibers allow the Comfortouch fabric to be more resistant to abrasion and will provide a slightly longer garment life.

Other manufacturers offer garments made of identical cotton and cotton / nylon blend fabrics. And although the fabrics have different names, they have received something the same treatment as mentioned above. The blended fabric put out by Indura is known as Indura Ultra Soft and the Banox blend goes by the name Banwear. The available styles of garments vary between the manufacturers, but the fabrics used are very similar.

Define Your Essence

Before you can define your Brand Essence, you must first understand what we're calling a Brand Essence.

Your Brand Essence is a simple sentence that sums up everything that your organization is all about. It captures your brand experience. It defines your raison d'etre. And every aspect of your organization – specifically your marketing – must exude your Brand Essence.

In its simplest form, your Brand Essence can be defined by filling in these blanks.
______________ is all about _____________.

The first blank is simply simple to fill in. It's simply the name of your brand. Depending on your organization, it's either the name of your organization or the name of the product or service you're marketing.

For a professional service organization, the first blank is filled in with the name of the company.
42Fish is all about _________________.
Jones, Smith & Washington are all about ____________________.

For consumer products, the first blank normally is filled in with the name of the product.
Dr. Pepper is all about _______________.
Speed ​​Stick is all about ________________.
(In cases such as these, the consumers do not care what company manufactures or sells the product.) The consumer cares about only the product.)

For some organizations, deciding whether the brand in question is the product or company can be a difficult process. In some cases, you will need to define the essence of both the company and the product, and then you must make sure that everyone implied clearly understands when the corporate Brand Essence is your guiding factor (primarily in how you conduct business as a company) and when the product Brand Essence must take priority (for example, when you're marketing a product that you sell).

The second blank is the relatively tricky part. It would be pretty easy to fill it in with some half-thought-out answer like a categorical definition of what you sell, but that would not do anyone any good.

For example, we could say that 42Fish is all about marketing, advertising, and design.
However, that's either helpful or stimulating.

To be a truly effective Brand Essence statement, your sentence must be experiential, emotional, evocative, esoteric, and exclusive.

Experiential

Your Brand Essence must capture the tangible and intuitive experience that a member of your target audience will have when working with you or using your product. Is it fun? Educational? Well organized? Extremely personalized? Quick? In-depth? Consultative? Confidence building? Heart warming? Your experience may be all, some, or none of these specific examples. You simply need to decide what the experience is – or what you want it to be – and then make sure that your Brand Essence captures it.

Emotional

Although many of us will claim that we make all of our decisions based on logic, research, and past experience, emotion plays a huge role in every decision we make. Whether we're buying socks, shopping for a new camera or computer, selecting a raw material supplier, choosing how much to donate to a charity, or even deciding how to vote on election day, our decisions are always affected – at least in part – by our emotions. Your Brand Essence can be an important aspect of building an emotional connection with your audience members that will lead to long-term customers.

Evocative

Your Brand Essence should make the members of your target audience think a little. When people see or hear anything associated with your brand, you want them to think about good times, past or future successes, refreshment, picturesque sunsets, last-second victories, being the hero, the unwavering affection of a loyal dog, homemade chocolate chip cookies, a sense of accomplishment, or some other memory or image that creates a positive links between your brand with your customers' mindset, self-image, or world view.

Esoteric

If your Brand Essence is too straightforward, it will not mean anything, and it'll probably need to change as technology and the market place evolve. To be both effective and timeless, your Brand Essence should be less than obvious, not tied to a specific attribute, hard to put your finger on, and something that makes your audience members feel somewhat elite in "getting it." By making your Brand Promise intangible, you add to the je ne sais quoi of your brand, elevating it above the brands of your competitors and helping you move beyond a direct comparison of price, features, or benefits.

Exclusive

By exclusive, we're not talking about a specific product feature or benefit that none of your competitors can provide – and which will probably change over time. We're talking about something that no one else stands for, something that no one else is talking about, something that is specifically woven into the fabric of your organization, product, or service. Your Brand Essence must deliver a message, that once you've stated it, no other organization can say anything even similar without coming across like a copycat.

And one last thing to keep in mind: Your Brand Essence is an internal statement. Do not worry about what it will sound like to your audience; in most cases, they will never hear it. The purpose of a Brand Essence is to have a simple statement that you can use to judge every decision you make – from the headline and photo of an advertisement, to your employee dress code or the message on your voicemail system. Everything you do and say must exude your Brand Essence.

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